Jujube Donutella's Sweet Shop 2.0 Be Packed front view
Jujube Donutella's Sweet Shop 2.0 Be Packed back view
Jujube Donutella's Sweet Shop 2.0 Be Packed interior
Jujube Donutella's Sweet Shop 2.0 Be Packed side pocket
Jujube Donutella's Sweet Shop 2.0 Be Packed zipper charm

Jujube x tokidoki: Donutella's Sweet Shop 2.0 Be Packed Backpack

Sprinkled with the sweetest of friends and sugary pastel treats, Donutella's Sweet Shop 2.0 whips up another round of pinkness! Perhaps even sweeter than the original, this sugar-coated beauty is updated with collectible character zipper pulls, a frosted pink enamel logo plate, and dreamy Lilac lining! The most popular tokidoki x JuJuBe collab to date, this re-imagined edition delivers the sugar rush you're craving!

Pack up to take to the streets or the skies with the Be Packed. Small enough to fit into the overhead compartment, yet surprisingly roomy inside, this compact backpack is perfect for short jaunts. It’s also the ideal size for your little one to carry to school when you’re not using it yourself. Use the padded media pocket to stash your electronics, changing pad (sold separately), or diapers and wipes, and keep your phone handy in its very own quick-reach pocket.
  • Print placement will vary
  • Dimensions  10.5"W x 16.5"H x 5"D
  • Pockets – 1 zippered pocket and 1 elastic media pocket in main compartment; Zippered main compartment; Zippered front pocket; 2 Outside pockets; Quick-reach cell phone pocket
  • Fabrics – Light-colored lining; silver-ion treated interior resists bacteria, mold and mildew; Highly stain resistant exterior, spills wipe right off
  • Straps – Adjustable backpack straps; Quick-grab top handle
  • Hardware – Metal hardware
  • Extras – Machine washable
  • Excluded from certain promotional discounts

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DSS 2.0 Be Packed

Awesome customer service experience. The best jujube purchasing experience- hassle-free, stress-free and superduper fast shipping. The owner is so accommodating and kind.


a yellow giraffe

Aww thank you for such a nice review! It's been our pleasure as well! ヾ(@⌒▽⌒@)ノ Thank you so much for choosing to shop with us